Ep 43 How to Plan a Launch Strategy with Roberta West
If you’re planning on launching a new course, a product or a new service offering, then you don’t want to miss today’s episode because we are going to be talking about all things launches.
Should i launch even if i have a small audience?
how do we determine the product/service that would be best for us to launch? (5:12)
Launching is part of the journey of finding the perfect offer.
Some guiding questions to help you determine if it’s the right time to launch.
What time do you actually have to dedicate to launching?
Does it align with your long term goals? Does it help get you more clients, save you time?
Can I actually launch (this offer) right now?
where should we start in the whole planning process?(11:02)
Start small. Set the realistic goals that align with your time. Set milestones, and create and use templates.
“A perfect plan is the one you can actually execute”
- Roberta West
What other ways can we approach launching and what are some pros/cons to each? (14:26)
There are many strategies to launching. You can create videos series launches, create email series, live webinars or live workshops. The best way to launch is the one you feel confident in doing and the one that will work best with your audience. Use traditional approaches such as direct messaging, and/or discovery calls. Start with what you feel most confident doing.
What if you don’t have a big email audience or you have a small social media following, is it still worth launching? (21:25)
Launching is better than not launching. If you’re starting out, use traditional approaches such as emails, direct messaging, and/or discovery calls. Start with what you feel most confident doing.
What are some common mistakes when launching? (26:44)
One of the common mistakes is not being aligned with your audience, the overall promise of your product, and/or overall messaging. Test your message, or test your offer on a smaller scale before launching. This will help you get feedback and allow you to make any necessary corrections.
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Kajabi
Convert Kit
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Online: robertawest.com
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