EP42 How to leverage the power of video in your business | Strategy, Workflow, and Video Services
Earlier this Summer, Instagram’s CEO Adam Mosseri, announced that Instagram is “no longer a photo-sharing app” and everyone pretty much went all over the place! In this episode, I dive into my own video marketing strategy, what type of video content you can share and I answer these two questions.
SHOULD I USE VIDEO IN MY MARKETING STRATEGY?
SHOULD I OFFER VIDEO AS A PHOTOGRAPHER?
INSTAGRAM’S KEY FOCUS AREAS
Creators
Video
Messaging
Shopping
DEFINING YOUR BRAND
Identify your target audience
Define your core values
EDUCATIONAL
Inspirational
Educational
Entertaining
CONTENT STRATEGY IDEAS
Behind the Scenes
Testimonials
Before & Afters
About you
A Day in the Life
Packaging Client Gifts
Your top 3 posing prompts
Share sneak peeks
Evolution of your business
Photo session checklist
Increase Your Reach
Use specific hashtags
Share on Stories
Use Trending Music
Check Insights
Test various styles of video
REPURPOSE YOUR CONTENT
Blogs
Long + Short Video
Share on other platforms
Video Podcasts
Emails
VIDEO WORKFLOW
Brainstorm ideas
Outline key points
Look for trending music*
Gather outfits/props
Block 1 hour of your week to record
Write down captions
Schedule and Share
Repurpose into a blog post, longer video or make a series of videos.
GROW YOUR BRAND WITH VIDEO
Use code SUMMER21 to get $70 OFF of my signature video marketing course
Extended Sale Ends Friday, August 13th 11:59pm (EDT)
