Ep 44 Build an intentional brand strategy with chayla charlise
On today’s episode, we will be talking about ways to match your strengths with your audience's struggles to create impact for your customers with Chayla Charlise.
what are some steps to consider to help us get clear with our brand so we can highlight the value and expertise we have to offer. (4:05)
They key thing to do is to get clear on your brand personality; this is all the different ways you show up online. For smaller/personal brands this also include your OWN personality.
The Alter-Ego Exercise
Define all of the alter-egos of your personality
Imagine that each alter-ego were an actual person, and then identify what type of expertise would that person have. What would their core values be? What advise would they give?
This will help highlight your core values and identify what your secret sauce is.
repeatable brand messages; What is this and how can BRANDS identify what their message is?(7:15)
Repeatable brand messages are messages you want to be known for. These can be messages that inspire, entertain or educate. You can have up to 20 brand messages which ultimately come from the actual struggles and pain points your customers have, as much as your driving force behind your brand.
What made you go into business?
What made you choose your particular business/industry?
Why did you choose this particular type of client?
These brand messages will show up in all the ways you share content and show up online. This can be from inspirational posts to highly valuable and educational content. This also helps building that know, like, and trust factor.
When building a business, your personality goes hand in hand with building a brand message. What are some ideas to HELP incorporate your secret sauce to make your brand stand out? (14:29)
“Be real with yourself. You do get to choose what you put out into the world. But, the more you accept who you are; the exciting and sexy part, and the boring, and not so sexy parts, and acknowledge that they are all really part of you, and give each part a space in your brand, it makes you this whole person.”
- Chayla Charlise
For entrepreneurs who are starting out and may not be able to hire a brand consultant, what are some things to keep in mind or avoid? (20:54)
The clearer you can get in answering your clients pin point problems the better. Don’t try to reinvent the wheel. Don’t be afraid to repeat yourself and be consistent. Think about what you brand is helping solve and reinforce that.
CHAYLA’S FAVORITE TOOLS
Voice Memo App
Scribbie
Canva
connect with CHAYLA
Online: chaylacharlise.com
Instagram: @boldxbrazen
YouTube Chayla Charlise
HOLA, I’M YESENIA!
I’m passionate about helping coaches, educators, and creative entrepreneurs how to launch and grow a profitable, and purpose-driven brand online through video and podcasting.
