video podcasting for entrepreneurs
FOCUS & BLOOM
PODCAST
Your creative hangout, where we spill the tea on balancing the hustle, finding your flow as an entrepreneur, and mastering the art of video podcasting and content creation. Whether you're a seasoned pro or just starting, we're here to chat, share tips, and have a few laughs. Get ready to bloom with us as we navigate the fast-changing world of content creation, sprinkle in some good vibes, and turn your creative dreams into reality.
Lessons Learned: Celebrating 100 Episodes & 10 Years in Business | Ep100
Have you ever wondered what it takes to build a successful business from the ground up? Join Yesenia Bocanegra for a special milestone episode as she celebrates a decade of Focus and Bloom Studios and our 100th podcast episode! In this episode, Yesenia, your video podcast and content creation coach, reflects on the incredible journey from year one to year ten.
8 Ways to Identify Trends in Your Podcast to Boost Downloads and Grow Your Audience | Ep 99
Discover how to find trends within your podcast content to boost downloads and grow your audience! In this episode, Yesenia shares 8 actionable tips for identifying trends in your own podcast. Learn how to analyze episode performance, track listener feedback, identify popular guests, spot audience demographic patterns, review search queries and keywords, monitor social media engagement, experiment with new ideas, and stay updated with industry news. Tune in to uncover valuable insights that will help you tailor your content to resonate better with your listeners and drive podcast growth.
5 Ways to create content for your podcast when you're short on time | Ep 98
In this episode, Yesenia Bocanegra shares five strategies for creating content when you're short on time. These strategies help you stay consistent in creating and sharing valuable content. Yesenia also provides a bonus tip for when you're really short on time. By implementing these strategies, you can effectively create content even when you're pressed for time.
5 Podcast Strategies for Landing Speaking Opportunities | Ep 97
If you have an urge to communicate a message, teach something, did you know that your podcast could be a tool to help you become a speaker? I want to share with you 5 tips to help you pitch yourself as a speaker using your podcast and my experience from my first time speaking as a podcaster at the Empowered Podcasting Conference.
How I plan my 4-Day work week and work less than 40 hours | Ep 96
In this episode, Yesenia Bocanegra shares her experience of transitioning from a five-day work week to a four-day work week while still maintaining productivity.
Stock Photography and Additional Streams of Income for Photographers with Aubrey Westlund | Ep 95
In today's episode we dive into ways to create additional streams of income for photographers with guest Aubrey Westlund.
Unveiling the Truth Behind Podcast Analytics with Ana Xavier | Ep 94
In this episode, podcast marketing expert Ana Xavier shares insights on podcast analytics. She emphasizes that downloads are not the only metric to consider and highlights the importance of looking at themes and connecting points in your episodes.
Ana also discusses the significance of the first 30 to 60 seconds of an episode, the impact of episode length on consumption rate, and the value of referencing other episodes. She also addresses the recent news about Spotify and IAB non-certified data.
Overall, Ana encourages podcasters to be aware of their analytics and use them to make informed decisions for their content and potential sponsorships.
Ten Growth Strategies for Podcasters | Ep 93
In this episode, Yesenia Bocanera shares 10 essential growth strategies for podcasters. The strategies include interactive content creation, monetization, effective storytelling, cross promotion, diversified content formats, community building, SEO optimization, consistent branding, data-driven decision making, and continuous learning and improvement.
How to Craft a Compelling Podcast Trailer | Podcast Essentials| ep 92
Crafting a compelling podcast trailer is a strategic process that can significantly impact your podcast's success. It's important to integrate trailer creation into the overall podcast launch strategy, ensuring alignment with the content, branding, and objectives. In this episode Yesenia shares 5 strategies to help you craft a compelling podcast trailer and answers the age old question of whether or not you should include your podcast trailer in every episode.
How to Audit your Video Podcast | Podcast Essentials | ep 90
Creating content can be time-consuming, but having solid workflows and systems is key to successful content creation. This episode kicks off a mini-series on podcasting essentials, sharing strategies to maximize podcast production.
How to Audit your Video Podcast | Podcast Essentials | ep 91
Is your video podcast due for a tune-up? In this episode, Yesenia discusses the importance of conducting a podcast audit to evaluate the production process and identify areas for improvement. From checking audio and video quality, to ensuring that your content aligns with your business goals, and tips for marketing your podcast without the overwhelm.
Grow your photography business with a podcast | ep 89
I talk about how photographers can use podcasts to promote their businesses. I also share various ways in which photographers can create content that builds trust, establishes authority, and attracts clients, from creating educational content, to promoting services or products.
How to simplify your day and optimize your systems and workflow | Ep 87
Systems are the backbone of any successful business or content creation experience. In this episode, Yesenia Bocanegra shares tips on optimizing your systems and workflows.
Navigating Burnout & Purposeful Content Creation with Alitzel Guerrero | Mindful Content Creation|episode 80
Explore the concept of the Soft CEO era, where entrepreneurs prioritize depth and purpose over quantifiable metrics.
Breaking the Hustle Habit | Mindful Content Creation |episode 79
In this episode, I go over importance of mindfulness and slow intentional days in content creation and marketing with a focus on being mindful in the entrepreneurial journey, creating work-life balance, and incorporating moments of reflection.
Podcast Production Workflow
In this video I share some of the pros and cons of having an audio only podcast vs a video podcast. I also share my thoughts on which one you should go with.
Should You do a Video Podcast?
In this video I share some of the pros and cons of having an audio only podcast vs a video podcast. I also share my thoughts on which one you should go with.
Adding Captions To Videos On Headliner | Tutorial
In this tutorial, I walk you thorough the steps to add captions using Headliner.app. This is a great tool to use to create audiograms to use as short form video to promote your podcast, a YouTube video or even a blog post!
5 Reels ideas for Photographers
Photographers are content creators even if you don't think of yourself as one. To help you out with some Instagram Reels tips, I'm sharing 5 Reels you can start making now as a photographer.
EP58 - Land dream clients without getting burnt out with Ellyse Colson
Business Coach Elise Colson, joins us on the podcast to share her take on how to land dream clients without getting burnt.