ep27: Video Podcasting with Sandy Viteri
“All of us, all human beings around the world, have to adapt. And we are making the choice whether we make it something negative or something positive. So we need to look at where we are, what we need to do in order to pivot if we need to pivot, in coming through this digital world. A lot of people are consuming content, so that is an opportunity for content creators to put that content in front of those people”
- Sandy V.
Sandy Viteri had a very successful career in the world of marketing for over 20 years when she decided to go into business for herself. Her business has morphed from branding and content creation to specializing in video podcasting. As founder of Viteri Vibes, she is a marketing strategist who helps coaches, digital course creators, and entrepreneurs grow a meaningful and profitable online audience by leveraging the power of video podcasting.
HOW VIDEO PODCASTING HELPS YOUR BRAND
Different people learn in different ways. Some learn by listening, some by seeing, and some by doing. Video podcasting expands your reach to people who learn both by listening and viewing. As a video podcaster, you are sharing your knowledge, building your brand, and setting yourself up as a thought leader in your industry and within your niche.
WHAT TECHNOLOGY SHOULD I START WITH?
The right mic and lighting is important but the first step is your mindset. Think about your audience and the message you want to convey. This will help you move away from the fear of not looking or sounding perfect and help you concentrate on the value of the content.
Start with what you have - your computer, your phone, your headphones, until you can commit 100% consistently. Commitment to your project and consistency in production are key!
Transition to equipment that you can afford. Make sure you’re investing in your business and not just spending money on expensive equipment.
TIPS FOR GETTING COMFORTABLE IN FRONT OF THE CAMERA
If using a phone, look at the camera rather than the phone screen. If you’re not looking into the camera itself, it makes your audience feel disconnected because you’re not using good eye contact with them.
To overcome fear of talking on camera, visualize your best friend in that camera to make you feel as if you’re talking to them and to put yourself at ease.
Send a test video to a family member or friend for them to critique and give you feedback.
REPURPOSING YOUR CONTENT
Creating content is time consuming! Think about how you can repurpose your videos for greater reach as part of a larger marketing strategy. Use short clips of longer videos as teasers.
Be strategic. Think of your overall marketing strategy and how you can be effective and efficient with your time and effort. Make the strategic decisions of how a video will be used before creating the content.
Which platform(s) will it be on? Each platform has its own native way of displaying videos. You wouldn’t want to create vertical video for a platform designed for horizontal viewing.
Be intentional. Make sure the creation of your content has a purpose.
Once you post the content, be sure to be present and engage with the post.
WHERE SHOULD YOUR VIDEO PODCAST LIVE?
Everywhere! Different platforms have different audiences so you can reach a larger audience when the content is shared across platforms.
The macro content, the longest version of the video, should live on YouTube. Then share it, as well as the micro content, shorter clips and teasers, to your Instagram Feed, IG Stories, IGTV, LinkedIn, Facebook, etc.
HOW TO MONETIZE YOUR VIDEO PODCAST
Ideally, launching a video podcast should have the long term goal of being lucrative! This can take time so be patient. Always have a call to action in each episode! Direct your audience to where they can purchase, download, subscribe, enroll or whatever you are looking for them to do.
Use a lead magnet PDF (toolkit, quiz, assessment, ebook, etc). This is an incentive you offer them in exchange for their email. You’re building your email list so that you can continue to train them, educate them, and eventually sell to them.
Use a link at the end of the video to direct them somewhere else. Your call to Action could be a link to sign up for a course. This specifically leads them from one platform to another that has a dollar value attached to it.
Don’t miss my lightning round of questions with Sandy. She has a great non-superpower power and has some wonderful historical people she would love to share coffee with!
Quotes
7:02 “Think about your audience. What is that message that you need to deliver to your audience and focus on that so the fear of being in front of the camera and having everything perfect actually moves away from your thoughts.”
14:23 “Be intentional. Be intentional not only about the creation of the content, but the content that you’re creating for your audience, that it has a purpose. And making sure then that you're engaging.”
16:36 “Always, always, always make sure you have a call to action. And that call to action is directing people to a place where they can actually convert or do something that you want them to do whether it is to download something, subscribe, enroll into your course.”